企業形象是現代市場經濟條件下企業成功經營的重要資源。良好的企業形象有助于提升企業內部活力和增強市場競爭力。因此，在現代企業經營中管理者要把企業形象建設與管理當做經營成功的重要因素來考慮。保安公司作為我國社會主義市場經濟深入發展的產物，亦面臨著市場化經營的問題。如何塑造保安公司形象、如何通過加強形象管理來科學地利用形象的功能和內在價值促進保安服務的發展，是擺在保安公司經營管理者面前的重要課題。
Corporate image is an important resource for successful operation of enterprises under the condition of modern market economy. A good corporate image helps to enhance internal vitality and enhance market competitiveness. Therefore, in the modern enterprise management, the managers should consider the enterprise image construction and management as an important factor of success. As the product of the further development of China's socialist market economy, security companies are also facing the problem of market-oriented operation. How to shape the image of the security company, how to scientifically utilize the function and intrinsic value of the image to promote the development of security services by strengthening the image management, is an important issue facing the security company managers.
人們對企業形象的概念有不同的表述。我們認為，所謂企業形象，概略地說就是企業各類經營活動在社會公眾（特別是企業的客戶中）的認知印象中留下的多層次信息的綜合。具體來說，企業形象是企業經營者在經營實踐活動中有計劃、有目的地將企業個性、特征及經營理念、經營價值觀等信息借助于各種媒體廣泛向社會公眾傳播，并使其牢固地扎根于社會公眾的認知與思維之中，借此在社會公眾中形成對企業經營管理活動有利于社會心理、社會態度和行為習慣的多層次認知形象的綜合。
People have different views on the concept of corporate image. In our opinion, the so-called corporate image, in a nutshell, is the synthesis of multi-level information left by various business activities in the cognitive impression of the public (especially the customers of the enterprise). Specifically speaking, corporate image is a kind of information that managers plan and purposefully disseminate to the public by means of various media, such as corporate personality, characteristics, management concepts, business values, and so on, and make it firmly rooted in the public's cognition and thinking, so as to be used by the public. The formation of enterprise management activities is conducive to social psychology, social attitudes and behavior habits of multi-level cognitive image synthesis.
保安公司形象管理，概括起來就是將現代企業管理的理論用于公司形象塑造、維護的過程中來有效達到經營目的。具體來說，保安公司形象管理是圍繞著公司形象的內涵、形象定位、形象塑造、形象維持與鞏固等活動進行科學決策、組織、控制、調節。使保安公司形象效應最大化，促使公司的一切經營活動。
To sum up, image management of security companies is to apply the theory of modern enterprise management to the process of corporate image building and maintenance to effectively achieve business objectives. Specifically, the image management of security companies is around the connotation of corporate image, image positioning, image shaping, image maintenance and consolidation activities for scientific decision-making, organization, control, regulation. Maximize the image effect of the security company, and promote all the business activities of the company.
一、保安公司的形象活動以其科學的經營管理為基礎
First, the image activities of security companies are based on their scientific management.
離開公司內部科學的經營管理，保安公司形象活動將成為無源之水，即使一時獲得形象效應，也不能長久。
Without the scientific management inside the company, the image activity of the security company will become a passive water. Even if the image effect is obtained temporarily, it will not last long.
二、保安公司形象管理貫穿于形象活動的各個方面
Two, the image management of security company runs through all aspects of image activities.
也就是說保安公司形象內涵的確定、形象定位、形象塑造、形象鞏固等各方面必須依靠科學的管理，才能使公司形象活動卓有成效，才能塑造良好的形象。
That is to say, the connotation of the image of security companies, image positioning, image shaping, image consolidation and other aspects must rely on scientific management, in order to make corporate image activities fruitful, in order to create a good image.
三、保安公司形象管理的目的是使保安公司形象效應最大化，成為推動保安經營成功發展的有效手段
3. The purpose of image management of security companies is to maximize the image effect of security companies and to become an effective means to promote the successful development of security operations.
從根本來說，保安公司形象管理的目的是保安公司經營與發展的根本動力。從技術上層面上講，目的能使保安公司形象效應最大化，最終促進和推動保安公司的發展。
Fundamentally speaking, the purpose of image management of security companies is the fundamental driving force for the operation and development of security companies. Technically speaking, the aim is to maximize the image effect of security companies and ultimately promote the development of security companies.
This article is supported by Fuzhou Security Company. For more details, please click on our official website http://www.gdegf.com. We will provide you with satisfactory service wholeheartedly.
上一篇：臨時保安服務的范圍詳細介紹
下一篇：保安服務要怎么提升管理標準呢？
